privacy policy

PRIVACY POLICY

Last updated: 31.10.25

At Wild Mane Travel Limited, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use and safeguard your information in accordance with the UK General Data Protection Regulation (GDPR) and other applicable data protection laws.

Who we are:

We are Wild Mane Travel Limited, an independent travel agency specialising in horse riding holidays worldwide. We work with trusted third-party operators to arrange and manage your riding holidays, and in some cases we handle bookings and payments directly on their behalf.

If you have any questions about this policy, please contact us at rides@wildmanetravel.com.

What information we collect:

We may collect and process the following information when you use our services:

  • Personal details – name, email address, phone number, postal address.

  • Booking information – trip preferences, travel dates, group details, experience level, dietary or medical requirements, and other relevant information to manage your holiday.

  • Payment information – when we act as the booking agent, we securely collect and process payments via trusted payment partners. We do not store full card details on our systems.

  • Technical data – IP address, browser type, device, operating system, and usage data collected via cookies or analytics tools.

  • Communication data – correspondence with you by email, contact form, or social media messages.

How we use your information:

We use your personal data only where necessary and for legitimate business purposes, including to:

  • Respond to enquiries and provide details of our riding holidays.

  • Process and confirm bookings, including collecting deposits or balances where applicable.

  • Share relevant booking details with operators or partners involved in delivering your holiday.

  • Communicate with you about your enquiry, booking, or related services.

  • Improve our website, marketing, and customer service.

  • Comply with legal, regulatory, and accounting obligations.

We rely on the following lawful bases for processing your data: performance of a contract, legitimate interests, legal obligation, and, where applicable, consent.

Sharing your information:

We will only share your data when necessary to deliver our services, including with:

  • Operators or service providers directly involved in your chosen holiday.

  • Payment processors and secure service providers who support our website, IT, or marketing systems under confidentiality agreements.

  • Professional advisers (such as accountants or insurers) where legally required.

  • Regulatory or legal authorities, if required by law or to protect our rights.

We will never sell or lease your data to third parties.

Cookies and website tracking:

Our website uses cookies and similar technologies to improve functionality, monitor website usage and support marketing efforts. You can manage or disable cookies through your browser settings. For more information, please see our cookie policy here.

Data retention:

We keep your personal data only for as long as necessary to fulfil the purpose for which is was collected. Typically, enquiry and booking information is retained for up to seven years to meet legal and accounting requirements, after which it is securely deleted.

Your rights:

Under GDPR, you have the following rights:

  • The right to access a copy of the data we hold about you.

  • The right to correct inaccurate or incomplete data.

  • The right to request deletion of your data where it is no longer necessary.

  • The right to restrict or object to processing in certain situations.

  • The right to data portability.

  • The right to withdraw consent to marketing at any time.

To exercise any of these rights, please contact us at rides@wildmanetravel.com.

International transfers:

Where it is necessary to transfer your personal data outside of the UK or EEA (for example, to Operators or service providers abroad), we will ensure that appropriate safeguards are in place to protect your data.

Security:

We take appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure or destruction. However, please note that no method of transmission over the internet is completely secure.

Updates to this policy:

We may update this Privacy Policy from time to time. Any changes will be posted on our website with an updated revision date.